Corporate video production is an effective tool to communicate your message whether your target audience is new clients, existing clients, internal communication, or training. Regardless of your target audience, video is proven to increase both attention, recall, and retention as compared to audio, text, and even PowerPoint on their own.

A recent academic paper studying the benefits of video based learning lists these following benefits to using video based learning resources:

Video can help students visualise how something works.

Video can show information and detail that is difficult to fully explain using text or static images.

Video can grab students’ attention, thus motivating them and engaging them with the subject.

Video can provide concrete real life examples, thus demonstrating the relevance of the subject to the real world.

Video can simulate discussion.

Video can cater for different learning styles, specifically students who are ‘visual learners’.

source: Journal of Software, Vol 3, NO.4, April 2008